He is an entrepreneur focus on technology start-ups, automotive sector, and real estate as well as being committed to social responsibility.
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Omar Ayesh is Chairman of Nobles Investment, a holding company with interests in Nobles Properties and Winfooz among others. Ayesh has established start-up success stories for over 30 years. At his tender age of 17, he saw an opportunity in selling a unique pen brand to fellow during free time. Since then, his initiatives have consistently proven to be game-changers. He established several pre-owned vehicle showrooms in the United Arab Emirates under one brand name. Al Andalus, something no one in the region had effectively done before. Which leads to be one of the area’s most profitable used car networks. Later, he sold before turning to full-time property development. His penchant for choosing only unique projects also helped make Tameer Holding Investments. It is a real estate company he established in 2003, one of the region’s most famous brands in an exceptionally short time. The company’s crown jewel was the Princess Tower, which, along with its unique eastern dome, made it to the Guinness Book of Records as the world’s tallest residential skyscraper. Ayesh personally directed the design and development of prominent projects like the Elite Residence, the Silver and Regal Towers along with other multi-use and industrial projects, leading to the company’s valuation in excess of $5 billion and the Gulf Marketing Review ranking it 3rd in its May 2007 issue. He left Tameer in 2008 to establish Nobles Properties, which has several developments in its portfolio. Ayesh’s most recent venture is Winfooz, an automotive technology platform that will revolutionize the way vehicles are bought, sold and transported. Combining his knowledge of the automotive industry with a highly skilled team led by a rising star in the technology sector, the serial entrepreneur’s goal is to completely disrupt the vehicle transaction process.
Social responsibility is a prominent part of Ayesh’s world view.He has allocated significant amounts of his personal wealth as well as through the companies he holds shares in to support a broad range of initiatives. These include vocational training, debt relief, microfinance, scholarships, refugee aid, and medical support among others. Ayesh studied Electronic Engineering and Business Management at Ajman University.
Omar Ayesh established Nobles Properties in 2008, building on his successes as founder and president of Tameer Holding Investments. Ayesh helped the newly-formed company navigate the challenges posed by the global financial crisis while focusing on a combination of investment and development. In markets such as the United States, the company bought and sold assets purely as an investment mechanism. Also, it currently extends as a 230 thousand square meter residential and commercial development project in Jordan, Al Shahd City. The company is also jointly developing a tower in Dubai’s Business Bay commercial district.
Omar Ayesh saw opportunity in a global automotive industry worth billions; and he established Winfooz in 2017 to disrupt the market. The tech start-up is on its way to revolutionizing the way vehicles are traded online, bringing together features that no other online platform offers in one place. Winfooz boasts the most intelligent global electronic auto-trading platform, and with initial capital of $7 million, the company has offices in Ireland, Canada, the United States and Jordan.
Winfooz went live with a limited launch in Canada during 2018 with the following features:
- Marketplace: An open market that allows viewing, selling, and buying used and new cars among traders.
- Trucking On-Demand: The first of its kind to include a database of transportation service providers, currently including land shipping and transportation, and later co-opting freight shipping and transport companies.
- Virtual Auction: An advanced online shop that allows dealers and individuals to view, sell and buy vehicles through the auction. Automotive inventory is displayed at a certain time and for a predetermined period, customers set their prices to buy, and they can amend the offer during the period specified for the cars to be sold at the end of the period and at the highest price.
Omar Ayesh has enjoyed recognition for his entrepreneurial achievements as well as his contributions to social development. Among the awards he earned are:
- Sheikh Mohammed Bin Rashid Al Maktoum Business Award in the real estate development category
- Best CEO Property Development, Arabian Business Middle East Awards
- Ranked 32 on Arabian Business magazine’s “Rich List”
- Ernst & Young Middle East Entrepreneur of the Year Award
- Forbes list of the 50 Richest Businessmen in the Middle East
Omar Ayesh believes in helping others help themselves and supporting those who can’t. Whether on a personal level or through companies, Ayesh sponsors community initiatives such as vocational training, debt relief, scholarships, and refugee aid.
Education:Nobles Properties has provided hundreds of scholarships directly or through specialized institutions for above average, low income, orphaned, and university students. Also, It has provided support for vocational training and elementary school students as well as those with learning disabilities.
Small Business:Nobles has funded numerous small business initiatives, helping them from the start-up stage to profitability. These range from retail outlets to transportation facilities.
Relief:Nobles works with local non-governmental organizations as well as semi-governmental institutions in the Safe House Program to provide suitable accommodation for the most needy families. In cooperation with the non-governmental organization Sanahia Keram, which means “we will live with honor,” Nobles supports refugees through several initiatives.
Community Welfare:Ayesh has supported a broad range of initiatives aimed at helping social development. These include his contributions to the King Hussein Cancer Centre, providing equipment to the emergency room via Nobles and allaying some of the costs of patient care. In addition, Nobles has a “Debtor Program” designed to rehabilitate heads of household and assist in alleviating their financial burdens. Ayesh has even helped bring couples who can not afford the costs together. Through Tameer he was a sponsor of Sheikh Mohammad bin Rashid Al Maktoum’s “Wedding of Hope” initiative in Dubai; and since 2015, Nobles has continued the practice through its Youth Wedding Program.
omar ayesh © 2019
Social Responsibility Should Inspire All That We DoAs our lives go by we tend to find ourselves juggling several hats. For myself, this includes husband, father, entrepreneur, philanthropist, businessman, mentor, social justice advocate – just to name a few. Throughout all of my endeavors, however, one thing has remained constant: my strongly held belief in the importance of charity. Informing my passion for charity has been the inspiration I draw from my faith. The act of charitable giving is a deeply ingrained requirement in Islam. Volumes have been dedicated to this topic, but these select verses from the Quran and sayings of the Prophet Muhammad (peace be upon him) represent the foundation of my philanthropic work. On the relationship between charity and one’s accumulation of wealth, the Prophet Muhammad once said, “Charity does not decrease wealth”. Additionally, speaking to the exponential benefits of charity, the Quran states, “The likeness of those who spend their wealth in the Way of God, is as the likeness of a grain (of corn); it grows seven ears, and each ear has a hundred grains. God gives manifold increase to whom He pleases. And God is All-Sufficient for His creatures’ needs, All-Knower.” There are many examples in my life that prove that charity only increases one’s wealth. In fact, I believe that with wealth comes the responsibility to give back, and as a businessman, corporate social responsibility (“CSR”), a concept that goes beyond mere charity, has been an essential component of my many ventures. The UN defines CSR as “a management concept whereby companies integrate social and environmental concerns in their business operations and interactions with their stakeholders”. Through CSR, it is thought that business entities can forward the interests of shareholders and other stakeholders while balancing concern for social, environmental, and economic imperatives. Inspired by my passion for philanthropy and community service, I have deeply integrated the philosophy of CSR into the management strategy of my corporate endeavors. For instance, through my company, Nobles Holding, we have provided hundreds of scholarships to academically gifted, low income, orphaned and other university students. Nobles has also provided support for vocational training and elementary school students as well as those with learning disabilities. By allocating resources to provide educational opportunities for disadvantaged communities, corporations and successful entrepreneurs can have a profoundly positive impact on their local and national economies. Research has shown that nations with well-educated populations witness quicker economic growth compared to nations where workers are less educated. This economic effect is not just limited to investments in higher education but can be seen when resources are dedicated to even basic literacy programs. Another way we have given back is by supporting small businesses with know-how and material resources from the start-up stage to profitability. In a world where global economies are dominated by large, multinational corporations, the importance of small businesses is often underappreciated. Small businesses help create jobs, drive innovation, and foster financial independence. They also significantly contribute to economic growth. For instance, in the US, small businesses are responsible for 60-80% of all jobs in the country. Similarly, small businesses have generated 44% of the total US private payroll since 1995. Another CSR initiative of Nobles has been its successful “Debtor Program”, which is designed to rehabilitate the heads of households and assist in alleviating their financial burdens. According to the World Bank, high levels of household debt are a common problem in developed and developing economies, and evidence suggests that high household debt-to-GDP ratios contribute to financial instability, prolonged recessions, and reduced income growth in the longer run. Through collaborations with NGOs and semi-governmental institutions, Nobles has also helped provide housing for needy families and material support for refugees. In the health care sector, Nobles provided equipment to the emergency room in the King Hussein Cancer Centre and covered some of the medical costs of patients. Last but not least, during my tenure at Tameer, I was a sponsor of Sheikh Mohammed bin Rashid Al Maktoum’s “Wedding of Hope” initiative in Dubai; and since 2015, Nobles has continued to be a supporter through its Youth Wedding Program, helping young couples who need support to start their lives with one another. Beyond the important moral incentives to incorporate CSR in business ventures, I believe that the bottom line of companies can benefit immensely when CSR is well integrated into their management strategy. According to the UN, a well-executed CSR strategy can result in a company reaping competitive advantages such as increased sales, improved productivity and quality, enhanced brand image, stronger customer loyalty, greater access to capital and markets, and a more effective risk management process. We live in a world where large corporations often eclipse actual countries when it comes to their material resources, societal influence, and environmental impact. As such, if the business world does not meaningfully integrate CSR into growth strategies, it is unlikely that communities around the world will be able to successfully tackle the immense challenges of the 21st century.
omar ayesh © 2019